Etude sur les usages internationaux des smartphones
Dans le cadre des mon activité de conseil, je viens de créer une étude très complète de 63 slides sur l'usage, l'utilisation, les habitudes de consommation de data via les smartphones au niveau international avec un focus sur chaque région du monde.
voici le plan :
Resume :
Smartphones have grown 16% annually in 2009. We believe the growth of smartphones was stalled temporarily during the global recession and this year it will come back to normal rebounding sharply. We expect 47% annual growth this year. Fragmentation will increase throughout 2012 – 2013 - 2014 and dominant operating systems will be different by each region. This report forecasts global smartphone sales and smartphone user installed base by region and by operating system from 2009 to 2012 / 2013. Brands covered include Android, Apple, Blackberry, Linux Others, Microsoft, Web OS and Symbian.
Summary :
1/ Mobile OS sharing out on the world by area
> ASIA
> EUROPE/AFRICA
> AMERICAS
- World Wide Mobile browser market share
- the smartphone OS war VS smartphone devices war
- Worldwide Smartphone Shipments by region
- Mobile operating system sharing out worldwide
- Mobile operating system sharing out in developing countries
- Mobile operating system sharing out in developped countries
- Penetration of smartphone and other devices over time
2/ Tendancy, Valuation and sharing out in the next 3 years
> ASIA
> EUROPE/AFRICA
> AMERICAS
- Global smartphone OS market share
- Smartphone OS VS data consumption by OS
- Global Mobile Data Users
- 3G Penetration Inflection Points vary by region
- « The Crystal Ball »
3/ MNO rate services by area
> ASIA
> EUROPE/AFRICA
> AMERICAS
- Handset repartition by MNO in developed countries
- Handset repartition by MNO in developping countries
- Handset repartition by MNO in Asia
- North America Cross Carrier Standard Matrix
o Free to end users
o General requirements
o Standard Rate Services
o Premium Rate Services
- Area map for DOCOMO 3G + GSM
- Mobile phone penetration rate in Western Europe
- Mobile phone penetration rate in Asia
- Mobile phone penetration rate China (forecast 2013)
- Mobile phone penetration rate in Africa
- Mobile phone penetration rate in Australia
- MNO Services (forecast 2012)
o Premium Voice + SMS Revenue share
o Mobile / 3G subscriber trends by country / Carrier …
4/ Power of app’s stores
- App’s Market
o Store Sizes
o Store Growth
o App’s rate of Paid VS Free in the stores
o Most popular categories app’s
o App’s average price comparison per store
o Cross store prices
o Prices going to $ 0.99 ?
- 2010 Growth
o New ways to monetize
- What’s Next ?
o Growth in mobile AppStores
o Global mobile App’s download forecast 2012
o Global mobile App’s download market revenu forecast 2012
o Global App’s Average Selling Price (ASP) for Download Application
o Overall App’s ASP by Region
5/ Mobile user profil by area
- Willingness users worldwide to pay for mobile content, by region
- Worldwide Consumer mobile activities by age & mobile growth among content categories
- Worldwide / Featured: Demographic Data by Platform
- Mobile Internet User profil
- iPhone Users Use Data / internet
- Mobile phone usage is about data, not voice
- iPhone users use Data / Internet far more the Average mobile users
Pour recevoir cette étude écrire à hcourcier - AT - gmail - DOT - com
http://www.viadeo.com/fr/profile/hugues.courcier
http://fr.linkedin.com/in/huguescourcier
KraKant
KraKant
KraKant
KraKant
KraKant
KraKant
liens partenaires :
Liens partenaires :
plug in Magento et Prestashop pour caisse enregistreuse et commerce de proximité
plug in Magento et Prestashop pour caisse enregistreuse et commerce de proximité
plug in Magento et Prestashop pour caisse enregistreuse et commerce de proximité
plug in Magento et Prestashop pour caisse enregistreuse et commerce de proximité
plug in Magento et Prestashop pour caisse enregistreuse et commerce de proximité
plug in Magento et Prestashop pour caisse enregistreuse et commerce de proximité
plug in Magento et Prestashop pour caisse enregistreuse et commerce de proximité
voici le plan :
Resume :
Smartphones have grown 16% annually in 2009. We believe the growth of smartphones was stalled temporarily during the global recession and this year it will come back to normal rebounding sharply. We expect 47% annual growth this year. Fragmentation will increase throughout 2012 – 2013 - 2014 and dominant operating systems will be different by each region. This report forecasts global smartphone sales and smartphone user installed base by region and by operating system from 2009 to 2012 / 2013. Brands covered include Android, Apple, Blackberry, Linux Others, Microsoft, Web OS and Symbian.
Summary :
1/ Mobile OS sharing out on the world by area
> ASIA
> EUROPE/AFRICA
> AMERICAS
- World Wide Mobile browser market share
- the smartphone OS war VS smartphone devices war
- Worldwide Smartphone Shipments by region
- Mobile operating system sharing out worldwide
- Mobile operating system sharing out in developing countries
- Mobile operating system sharing out in developped countries
- Penetration of smartphone and other devices over time
2/ Tendancy, Valuation and sharing out in the next 3 years
> ASIA
> EUROPE/AFRICA
> AMERICAS
- Global smartphone OS market share
- Smartphone OS VS data consumption by OS
- Global Mobile Data Users
- 3G Penetration Inflection Points vary by region
- « The Crystal Ball »
3/ MNO rate services by area
> ASIA
> EUROPE/AFRICA
> AMERICAS
- Handset repartition by MNO in developed countries
- Handset repartition by MNO in developping countries
- Handset repartition by MNO in Asia
- North America Cross Carrier Standard Matrix
o Free to end users
o General requirements
o Standard Rate Services
o Premium Rate Services
- Area map for DOCOMO 3G + GSM
- Mobile phone penetration rate in Western Europe
- Mobile phone penetration rate in Asia
- Mobile phone penetration rate China (forecast 2013)
- Mobile phone penetration rate in Africa
- Mobile phone penetration rate in Australia
- MNO Services (forecast 2012)
o Premium Voice + SMS Revenue share
o Mobile / 3G subscriber trends by country / Carrier …
4/ Power of app’s stores
- App’s Market
o Store Sizes
o Store Growth
o App’s rate of Paid VS Free in the stores
o Most popular categories app’s
o App’s average price comparison per store
o Cross store prices
o Prices going to $ 0.99 ?
- 2010 Growth
o New ways to monetize
- What’s Next ?
o Growth in mobile AppStores
o Global mobile App’s download forecast 2012
o Global mobile App’s download market revenu forecast 2012
o Global App’s Average Selling Price (ASP) for Download Application
o Overall App’s ASP by Region
5/ Mobile user profil by area
- Willingness users worldwide to pay for mobile content, by region
- Worldwide Consumer mobile activities by age & mobile growth among content categories
- Worldwide / Featured: Demographic Data by Platform
- Mobile Internet User profil
- iPhone Users Use Data / internet
- Mobile phone usage is about data, not voice
- iPhone users use Data / Internet far more the Average mobile users
Pour recevoir cette étude écrire à hcourcier - AT - gmail - DOT - com
http://www.viadeo.com/fr/profile/hugues.courcier
http://fr.linkedin.com/in/huguescourcier
Labels: blog marketing mobile, consommation de data, etude de marché international, etude marché, smartphone
posted by Hugues Courcier at 6:02 AM
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