Popularity of mobile video showing upward trend
The mobile industry is buzzing around the enormous popularity of Web 2.0 services that generate user content, like YouTube, MySpace and Facebook. Google's recent acquisition of YouTube and what it could mean for the mobile community is prompting heightened discussion. According to Telephia, three percent of U.S. mobile subscribers, representing nearly eight million consumers, use their cell phones to take personal videos. This adoption rate for mobile video capture doubles to six percent among mobile subscribers who recently purchased a new handset, revealing a rapid upward trend.
"Google upped the ante this week by paying $1.65 billion for YouTube, validating the success and future potential of user-generated video content. The mobile phone is a unique and rich source of on-the-move, spontaneous, personal videos -- the kind that made YouTube a worldwide phenomenon to begin with. It is your tube on the move," said Kanishka Agarwal, VP of New Products, Telephia.
The Motorola RAZR is the top handset choice among recent handset buyers who take videos with their phones, securing a 21 percent share and besting the next top device by nearly four to one. The Nokia 6101, Motorola E815, Sony Ericsson Z525 and the LG VX8100 were also favorites.
Europeans Have Higher Adoption Rates for Video Capture on their Mobile Phones. While more and more U.S. mobile consumers use their phones to capture videos, they still lag behind Europeans. Among the six European countries Telephia measures, Italy and Spain secured the highest adoption rates at 15 and 14 percent, respectively. The U.K. and Sweden also posted double-digit penetration with recent handset buyers, while both France and Germany secured a nine percent penetration rate.
"Google upped the ante this week by paying $1.65 billion for YouTube, validating the success and future potential of user-generated video content. The mobile phone is a unique and rich source of on-the-move, spontaneous, personal videos -- the kind that made YouTube a worldwide phenomenon to begin with. It is your tube on the move," said Kanishka Agarwal, VP of New Products, Telephia.
The Motorola RAZR is the top handset choice among recent handset buyers who take videos with their phones, securing a 21 percent share and besting the next top device by nearly four to one. The Nokia 6101, Motorola E815, Sony Ericsson Z525 and the LG VX8100 were also favorites.
Europeans Have Higher Adoption Rates for Video Capture on their Mobile Phones. While more and more U.S. mobile consumers use their phones to capture videos, they still lag behind Europeans. Among the six European countries Telephia measures, Italy and Spain secured the highest adoption rates at 15 and 14 percent, respectively. The U.K. and Sweden also posted double-digit penetration with recent handset buyers, while both France and Germany secured a nine percent penetration rate.
posted by Hugues Courcier at 11:13 AM
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